Clay vs Frontrunners
Clay vs Frontrunners, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clay is on 43/100 and Frontrunners on 9/100.
Where each one leads
Clay
- our overall score: 43/100 against 9/100
- agent readiness: 59/100 against 50/100
- domain rating: 79/100 against 11/100
Frontrunners
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Clay | Frontrunners |
|---|---|---|
| What it is | Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. | Find companies hiring profiles like yours, identify hiring managers, and send AI-personalized outreach directly from your inbox. |
| Category | MarTech, AdTech, Sales Enablement, Data Enrichment | Sales Automation, AI Agent, Agentic AI, Conversational AI |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2021 | Not published |
| Headquarters | San Francisco, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Clay | Frontrunners |
|---|---|---|
| Employees | 1,242 | Not published |
| Total funding | $3.0B | Not published |
| LinkedIn followers | 158,260 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clay | Frontrunners |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 9/100 |
| Traction | 60/100 | Not published |
| Team | 30/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 75/100 | 2/100 |
| Quality | 35/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 11/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clay | Frontrunners |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | WordPress |
| Frameworks | Tailwind CSS | Jquery |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Google Tag Manager |
Product and pricing
| Measure | Clay | Frontrunners |
|---|---|---|
| Key features | Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals, Automated Outbound & Inbound, GTM Stack Consolidation | Not published |
Clay vs Frontrunners: common questions
Which is better, Clay or Frontrunners?
On our 0-100 score Clay rates higher (43/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Clay and Frontrunners compare on the numbers?
Clay leads on our overall score (43/100 against 9/100), agent readiness (59/100 against 50/100), domain rating (79/100 against 11/100).
Read the full Clay review and pricing or the Frontrunners review and pricing. You can also browse other Clay alternatives we track.