Clay vs Freckle
Clay vs Freckle, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clay is on 43/100 and Freckle on 46/100.
Where each one leads
Clay
- agent readiness: 59/100 against 50/100
- domain rating: 79/100 against 32/100
- funding raised: $3.0B against $24.6M
Freckle
- our overall score: 46/100 against 43/100
At a glance
| Measure | Clay | Freckle |
|---|---|---|
| What it is | Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. | Marketing analytics platform. |
| Category | MarTech, AdTech, Sales Enablement, Data Enrichment | MarTech, AdTech, Data Enrichment, RevOps |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2021 | 2021 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Clay | Freckle |
|---|---|---|
| Employees | 1,242 | Not published |
| Total funding | $3.0B | $24.6M |
| Latest round | Seed | Seed |
| LinkedIn followers | 158,260 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clay | Freckle |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 46/100 |
| Traction | 60/100 | 37/100 |
| Team | 30/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 75/100 | 15/100 |
| Quality | 35/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 32/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clay | Freckle |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Framer |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Not detected |
Product and pricing
| Measure | Clay | Freckle |
|---|---|---|
| Key features | Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals, Automated Outbound & Inbound, GTM Stack Consolidation | Not published |
Clay vs Freckle: common questions
Which is better, Clay or Freckle?
On our 0-100 score Freckle rates higher (46/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Clay and Freckle compare on the numbers?
Clay leads on agent readiness (59/100 against 50/100), domain rating (79/100 against 32/100), funding raised ($3.0B against $24.6M). Freckle leads on our overall score (46/100 against 43/100).
Read the full Clay review and pricing or the Freckle review and pricing. You can also browse other Clay alternatives we track.