Cignal.io vs Taboola
Cignal.io vs Taboola, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cignal.io is on 15/100 and Taboola on 66/100.
Where each one leads
Cignal.io
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 15/100
- agent readiness: 52/100 against 20/100
- domain rating: 87/100 against 30/100
- headcount: 2,029 against 26
At a glance
| Measure | Cignal.io | Taboola |
|---|---|---|
| What it is | Machine-learning ad-tech platform that optimizes ad bidstreams for DSPs. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, DSP | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2016 | 2007 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cignal.io | Taboola |
|---|---|---|
| Employees | 26 | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Not published | Series E |
| LinkedIn followers | Not published | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cignal.io | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 15/100 | 66/100 |
| Traction | 14/100 | 60/100 |
| Team | Not published | 50/100 |
| Search visibility | 14/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (20/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 30/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cignal.io | Taboola |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Jquery, Bootstrap | Bootstrap |
| Analytics | Google Analytics 4, Segment | Not detected |
What users say
| Measure | Cignal.io | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Cignal.io vs Taboola: common questions
Which is better, Cignal.io or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 15/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Cignal.io and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 15/100), agent readiness (52/100 against 20/100), domain rating (87/100 against 30/100), headcount (2,029 against 26).
What do real users say about Cignal.io and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Cignal.io review and pricing or the Taboola review and pricing. You can also browse other Cignal.io alternatives we track.