CHEQ vs INCRMNTAL
CHEQ vs INCRMNTAL, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CHEQ is on 72/100 and INCRMNTAL on 55/100.
Where each one leads
CHEQ
- our overall score: 72/100 against 55/100
- agent readiness: 51/100 against 43/100
- domain rating: 76/100 against 48/100
- headcount: 262 against 26
- funding raised: $171M against $5.5M
- LinkedIn following: 33,412 against 4,878
INCRMNTAL
Leads on none of the measures we hold for both companies.
At a glance
| Measure | CHEQ | INCRMNTAL |
|---|---|---|
| What it is | CHEQ is the global leader in Go-to-Market Security, protecting marketing, revenue, and data operations from bots and fake users. | AI-powered incrementality measurement platform for marketing effectiveness. |
| Category | Marketing, Cybersecurity, Brand, Brand Safety | Marketing, Mobile, Advertising, Traffic |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2020 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | CHEQ | INCRMNTAL |
|---|---|---|
| Employees | 262 | 26 |
| Headcount growthLast 12 months | +14.9% | +12.0% |
| Total funding | $171M | $5.5M |
| Latest round | Series C | Seed |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 33,412 | 4,878 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CHEQ | INCRMNTAL |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 55/100 |
| Traction | 60/100 | 48/100 |
| Team | 60/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 34/100 | 34/100 |
| Quality | 86/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 48/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CHEQ | INCRMNTAL |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Nuxt, Tailwind CSS, Bootstrap |
| Support stack | Zendesk | HubSpot |
CHEQ vs INCRMNTAL: common questions
Which is better, CHEQ or INCRMNTAL?
On our 0-100 score CHEQ rates higher (72/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do CHEQ and INCRMNTAL compare on the numbers?
CHEQ leads on our overall score (72/100 against 55/100), agent readiness (51/100 against 43/100), domain rating (76/100 against 48/100), headcount (262 against 26), funding raised ($171M against $5.5M), LinkedIn following (33,412 against 4,878).
Read the full CHEQ review and pricing or the INCRMNTAL review and pricing. You can also browse other CHEQ alternatives we track.