Check vs Gusto
Check vs Gusto, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Check is on 52/100 and Gusto on 73/100.
Where each one leads
Check
- agent readiness: 37/100 against 25/100
Gusto
- our overall score: 73/100 against 52/100
- domain rating: 86/100 against 53/100
- funding raised: $856M against $49.0M
At a glance
| Measure | Check | Gusto |
|---|---|---|
| What it is | Check is a payroll infrastructure platform that allows companies to embed payroll directly into their products. | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. |
| Category | Fintech, Mobile, Wallet, App | Enterprise, HR, Payroll, SMB |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | Software |
| Founded | 2007 | 2011 |
| Headquarters | New York, United States | San Francisco, USA |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Check | Gusto |
|---|---|---|
| Employees | Not published | 2,690 |
| Total funding | $49.0M | $856M |
| Latest round | Series C | Not published |
| Valuation | Not published | $10B |
| LinkedIn followers | Not published | 74,883 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Check | Gusto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 73/100 |
| Traction | 38/100 | 60/100 |
| Team | 80/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 11/100 | 46/100 |
| Quality | 58/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Check | Gusto |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Next.js |
| Analytics | Google Tag Manager | Not detected |
Check vs Gusto: common questions
Which is better, Check or Gusto?
On our 0-100 score Gusto rates higher (73/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Check and Gusto compare on the numbers?
Check leads on agent readiness (37/100 against 25/100). Gusto leads on our overall score (73/100 against 52/100), domain rating (86/100 against 53/100), funding raised ($856M against $49.0M).
Read the full Check review and pricing or the Gusto review and pricing. You can also browse other Check alternatives we track.