Cello vs Xoxoday
Cello vs Xoxoday, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cello is on 55/100 and Xoxoday on 49/100.
Where each one leads
Cello
- our overall score: 55/100 against 49/100
Xoxoday
- funding raised: $101M against $8.8M
At a glance
| Measure | Cello | Xoxoday |
|---|---|---|
| What it is | AI-powered referral platform for SaaS companies to automate user and partner programs. | A global SaaS platform for rewards, incentives, and loyalty to engage employees, partners, and customers. |
| Category | Referral Marketing, Partner Programs, Go-to-Market Strategy, Sales Automation | SaaS, Fintech, HR Tech, Marketing Tech |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2022 | 2012 |
| Headquarters | Munich, Germany | Bengaluru, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Cello | Xoxoday |
|---|---|---|
| Employees | Not published | 660 |
| Total funding | $8.8M | $101M |
| Latest round | Seed | Private Equity |
| Valuation | $1.1B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cello | Xoxoday |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 49/100 |
| Traction | 34/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 16/100 | 13/100 |
| Quality | 68/100 | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cello | Xoxoday |
|---|---|---|
| Hosting | OVH | Vercel |
| CDN | Not detected | Vercel |
| CMS | WordPress | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Cello vs Xoxoday: common questions
Which is better, Cello or Xoxoday?
On our 0-100 score Cello rates higher (55/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Cello and Xoxoday compare on the numbers?
Cello leads on our overall score (55/100 against 49/100). Xoxoday leads on funding raised ($101M against $8.8M).
Read the full Cello review and pricing or the Xoxoday review and pricing. You can also browse other Cello alternatives we track.