Cello vs FirstPromoter
Cello vs FirstPromoter, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cello is on 55/100 and FirstPromoter on 57/100.
Where each one leads
Cello
- funding raised: $8.8M against $1.0M
FirstPromoter
- agent readiness: 46/100 against 22/100
At a glance
| Measure | Cello | FirstPromoter |
|---|---|---|
| What it is | AI-powered referral platform for SaaS companies to automate user and partner programs. | SaaS platform for managing and automating affiliate and referral programs for subscription businesses. |
| Category | Referral Marketing, Partner Programs, Go-to-Market Strategy, Sales Automation | Affiliate Marketing, Referral Marketing, Influencer Marketing, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2022 | 2017 |
| Headquarters | Munich, Germany | Talmaciu, Romania |
| Status | Active | Active |
Size, funding and growth
| Measure | Cello | FirstPromoter |
|---|---|---|
| Employees | Not published | 14 |
| Headcount growthLast 12 months | Not published | +74.6% |
| Total funding | $8.8M | $1.0M |
| Latest round | Seed | Seed |
| Valuation | $1.1B | Not published |
| LinkedIn followers | Not published | 1,672 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cello | FirstPromoter |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 57/100 |
| Traction | 34/100 | 42/100 |
| Team | 60/100 | 10/100 |
| Community | 8/100 | Not published |
| Search visibility | 16/100 | 25/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 82/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cello | FirstPromoter |
|---|---|---|
| Hosting | OVH | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Framer |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Product and pricing
| Measure | Cello | FirstPromoter |
|---|---|---|
| Current offer | Not published | 14 Day Free Trial |
Cello vs FirstPromoter: common questions
Which is better, Cello or FirstPromoter?
On our 0-100 score FirstPromoter rates higher (57/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Cello and FirstPromoter compare on the numbers?
Cello leads on funding raised ($8.8M against $1.0M). FirstPromoter leads on agent readiness (46/100 against 22/100).
Read the full Cello review and pricing or the FirstPromoter review and pricing. You can also browse other Cello alternatives we track.