CBI-electric's Astute IoT range vs Morse Micro
CBI-electric's Astute IoT range vs Morse Micro, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CBI-electric's Astute IoT range is on 23/100 and Morse Micro on 53/100.
Where each one leads
CBI-electric's Astute IoT range
- headcount: 426 against 201
- LinkedIn following: 20,584 against 14,646
Morse Micro
- our overall score: 53/100 against 23/100
- agent readiness: 42/100 against 33/100
- domain rating: 54/100 against 13/100
At a glance
| Measure | CBI-electric's Astute IoT range | Morse Micro |
|---|---|---|
| What it is | Offers a range of IoT smart products for remote control, monitoring, and automation of appliances and systems. | Morse Micro develops Wi-Fi HaLow chips that provide secure, long-range, and low-power wireless connectivity for IoT devices. |
| Category | IoT, Smart Home, Home Automation, Energy Monitoring | IoT, Semiconductor, Wireless Connectivity, Wi-Fi HaLow |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Hardware |
| Founded | 1949 | 2017 |
| Headquarters | Johannesburg, South Africa | Sydney, Australia |
| Status | Active | Active |
Size, funding and growth
| Measure | CBI-electric's Astute IoT range | Morse Micro |
|---|---|---|
| Employees | 426 | 201 |
| Headcount growthLast 12 months | +2.8% | Not published |
| Total funding | Not published | $30.0M |
| Latest round | Not published | Series B |
| LinkedIn followers | 20,584 | 14,646 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CBI-electric's Astute IoT range | Morse Micro |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 53/100 |
| Traction | 20/100 | 57/100 |
| Team | 20/100 | Not published |
| Community | 2/100 | Not published |
| Search visibility | 23/100 | 22/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (33/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 13/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CBI-electric's Astute IoT range | Morse Micro |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | Not detected | CloudFront |
| CMS | Not detected | WordPress |
| Frameworks | Jquery, Bootstrap | Jquery |
| Analytics | Google Analytics 4, Segment | Google Analytics 4, Google Tag Manager |
CBI-electric's Astute IoT range vs Morse Micro: common questions
Which is better, CBI-electric's Astute IoT range or Morse Micro?
On our 0-100 score Morse Micro rates higher (53/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do CBI-electric's Astute IoT range and Morse Micro compare on the numbers?
CBI-electric's Astute IoT range leads on headcount (426 against 201), LinkedIn following (20,584 against 14,646). Morse Micro leads on our overall score (53/100 against 23/100), agent readiness (42/100 against 33/100), domain rating (54/100 against 13/100).
Read the full CBI-electric's Astute IoT range review and pricing or the Morse Micro review and pricing. You can also browse other CBI-electric's Astute IoT range alternatives we track.

