Cashflows vs Square
Cashflows vs Square, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cashflows is on 27/100 and Square on 67/100.
Where each one leads
Cashflows
- headcount: 172 against 55
- LinkedIn following: 9,208 against 380
Square
- our overall score: 67/100 against 27/100
- agent readiness: 56/100 against 43/100
At a glance
| Measure | Cashflows | Square |
|---|---|---|
| What it is | A London-based FinTech payments company making it easy for growing businesses and financial institutions to accept card and digital payments. | An all-in-one financial services platform providing point-of-sale systems, payment processing, and business management tools. |
| Category | Fintech, Payments, Digital Payments, Merchant Services | Fintech, Payments, Fintech & Payments, Digital Payments |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2010 | 2009 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cashflows | Square |
|---|---|---|
| Employees | 172 | 55 |
| Total funding | Not published | $10.0M |
| Latest round | Funding Round | Series A |
| Valuation | Not published | $30.0M |
| LinkedIn followers | 9,208 | 380 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cashflows | Square |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 27/100 | 67/100 |
| Traction | 20/100 | 52/100 |
| Team | 30/100 | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 20/100 | 44/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (56/100) |
| Domain ratingLink authority, 0-100 | Not published | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cashflows | Square |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Jquery, Bootstrap | Tailwind CSS |
| Payments | Not detected | Square |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Not detected |
What users say
| Measure | Cashflows | Square |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 2 negative across 3 threads |
“After two years of processing payments, with zero notice, and zero reason given Square closed our account Saturday in the middle of the day. I wish I could say we are alone, so many folks have posted on the BBB that this makes me think that”r/smallbusiness
Cashflows vs Square: common questions
Which is better, Cashflows or Square?
On our 0-100 score Square rates higher (67/100 against 27/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Cashflows and Square compare on the numbers?
Cashflows leads on headcount (172 against 55), LinkedIn following (9,208 against 380). Square leads on our overall score (67/100 against 27/100), agent readiness (56/100 against 43/100).
What do real users say about Cashflows and Square?
Square: 0 positive and 2 negative mentions across 3 Reddit threads we track, mostly in r/smallbusiness.
Read the full Cashflows review and pricing or the Square review and pricing. You can also browse other Cashflows alternatives we track.

