Carambola vs Taboola
Carambola vs Taboola, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Carambola is on 19/100 and Taboola on 66/100.
Where each one leads
Carambola
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 19/100
- domain rating: 87/100 against 22/100
- headcount: 2,029 against 12
- LinkedIn following: 176,960 against 2,980
At a glance
| Measure | Carambola | Taboola |
|---|---|---|
| What it is | Carambola is a publisher-focused platform that generates new revenue streams for premium publishers through original content. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Content, Content Marketing, Publisher Platform | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2012 | 2007 |
| Headquarters | Not published | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Carambola | Taboola |
|---|---|---|
| Employees | 12 | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Bootstrapped | Series E |
| LinkedIn followers | 2,980 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Carambola | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 19/100 | 66/100 |
| Traction | 11/100 | 60/100 |
| Team | Not published | 50/100 |
| Search visibility | 28/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 22/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Carambola | Taboola |
|---|---|---|
| CMS | Wix | WordPress |
| Frameworks | Not detected | Bootstrap |
| Open source | Yes | No |
What users say
| Measure | Carambola | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Carambola vs Taboola: common questions
Which is better, Carambola or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Carambola and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 19/100), domain rating (87/100 against 22/100), headcount (2,029 against 12), LinkedIn following (176,960 against 2,980).
What do real users say about Carambola and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Carambola review and pricing or the Taboola review and pricing. You can also browse other Carambola alternatives we track.