CaptainUp vs Yotpo
CaptainUp vs Yotpo, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CaptainUp is on 19/100 and Yotpo on 73/100.
Where each one leads
CaptainUp
- headcount growth: +58.3% against -1.3%
Yotpo
- our overall score: 73/100 against 19/100
- agent readiness: 59/100 against 21/100
- domain rating: 88/100 against 44/100
- headcount: 800 against 17
- LinkedIn following: 53,820 against 1,857
At a glance
| Measure | CaptainUp | Yotpo |
|---|---|---|
| What it is | CaptainUp provides a gamification and engagement platform to help businesses maximize user retention and interaction. | Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions. |
| Category | Marketing, User Engagement, Gamification, Customer Retention | Marketing, E-commerce, Content Marketing, User-Generated Content |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2013 | 2011 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | CaptainUp | Yotpo |
|---|---|---|
| Employees | 17 | 800 |
| Headcount growthLast 12 months | +58.3% | -1.3% |
| Total funding | Not published | $436M |
| Latest round | Seed | Strategic |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 1,857 | 53,820 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CaptainUp | Yotpo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 19/100 | 73/100 |
| Traction | 13/100 | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 28/100 | 26/100 |
| Quality | Not published | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 44/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CaptainUp | Yotpo |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | WordPress | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Segment, Amplitude |
| Support stack | Not detected | HubSpot |
What users say
| Measure | CaptainUp | Yotpo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 5 negative across 6 threads |
“As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.”r/Emailmarketing
CaptainUp vs Yotpo: common questions
Which is better, CaptainUp or Yotpo?
On our 0-100 score Yotpo rates higher (73/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do CaptainUp and Yotpo compare on the numbers?
CaptainUp leads on headcount growth (+58.3% against -1.3%). Yotpo leads on our overall score (73/100 against 19/100), agent readiness (59/100 against 21/100), domain rating (88/100 against 44/100), headcount (800 against 17), LinkedIn following (53,820 against 1,857).
What do real users say about CaptainUp and Yotpo?
Yotpo: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/Emailmarketing.
Read the full CaptainUp review and pricing or the Yotpo review and pricing. You can also browse other CaptainUp alternatives we track.