Canva vs Wix
Canva vs Wix, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Canva is on 77/100 and Wix on 71/100.
Where each one leads
Canva
- our overall score: 77/100 against 71/100
- LinkedIn following: 2,558,065 against 386,636
Wix
- agent readiness: 60/100 against 21/100
- headcount: 7,303 against 5,391
- funding raised: $1.3B against $975M
At a glance
| Measure | Canva | Wix |
|---|---|---|
| What it is | Canva is a global online visual communications platform empowering the world to design with a simple drag-and-drop interface and vast range of templates. | Wix is a leading cloud-based web development platform that allows users to create professional websites and online presences. |
| Category | Design, Online Graphic Design Platform, Graphic Design, Visual Communications | Website, Website Builder, Web Design, E-commerce |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Software |
| Founded | 2012 | 2006 |
| Headquarters | Sydney, Australia | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Canva | Wix |
|---|---|---|
| Employees | 5,391 | 7,303 |
| Headcount growthLast 12 months | Not published | -19.0% |
| Total funding | $975M | $1.3B |
| Latest round | Series D | Seed |
| Valuation | $42B | Not published |
| LinkedIn followers | 2,558,065 | 386,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Canva | Wix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 77/100 | 71/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 33/100 |
| Search visibility | 65/100 | 42/100 |
| Quality | 89/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 95/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Canva | Wix |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | Wix |
| Open source | No | Yes |
Product and pricing
| Measure | Canva | Wix |
|---|---|---|
| Key features | Drag-and-Drop Interface, Vast Template Library, Extensive Media Library, Canva AI, Canva Code, Cross-Platform Accessibility | Not published |
What users say
| Measure | Canva | Wix |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 5 threads |
“I designed a really nice website for my wellness practice years ago on wix, still have the copy blurbs. It was really easy to do and everyone complimented me on it. Ended up working for people for a decade and shut down the site, but now I'”r/smallbusiness
Canva vs Wix: common questions
Which is better, Canva or Wix?
On our 0-100 score Canva rates higher (77/100 against 71/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Canva and Wix compare on the numbers?
Canva leads on our overall score (77/100 against 71/100), LinkedIn following (2,558,065 against 386,636). Wix leads on agent readiness (60/100 against 21/100), headcount (7,303 against 5,391), funding raised ($1.3B against $975M).
What do real users say about Canva and Wix?
Wix: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/smallbusiness.
Read the full Canva review and pricing or the Wix review and pricing. You can also browse other Canva alternatives we track.