BuiltWith vs Clay
BuiltWith vs Clay, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BuiltWith is on 19/100 and Clay on 43/100.
Where each one leads
BuiltWith
Leads on none of the measures we hold for both companies.
Clay
- our overall score: 43/100 against 19/100
At a glance
| Measure | BuiltWith | Clay |
|---|---|---|
| What it is | Technology profiler for websites, providing sales intelligence and market analysis. | Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. |
| Category | MarTech, AdTech, Sales Intelligence, Market Analysis | MarTech, AdTech, Sales Enablement, Data Enrichment |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2007 | 2021 |
| Headquarters | Melbourne, Australia | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | BuiltWith | Clay |
|---|---|---|
| Employees | Not published | 1,242 |
| Total funding | Not published | $3.0B |
| Latest round | Not published | Seed |
| LinkedIn followers | Not published | 158,260 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BuiltWith | Clay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 19/100 | 43/100 |
| Traction | Not published | 60/100 |
| Team | 30/100 | 30/100 |
| Community | Not published | 8/100 |
| Search visibility | 25/100 | 75/100 |
| Quality | Not published | 35/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BuiltWith | Clay |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Tailwind CSS |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, Segment |
Product and pricing
| Measure | BuiltWith | Clay |
|---|---|---|
| Key features | Not published | Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals, Automated Outbound & Inbound, GTM Stack Consolidation |
BuiltWith vs Clay: common questions
Which is better, BuiltWith or Clay?
On our 0-100 score Clay rates higher (43/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do BuiltWith and Clay compare on the numbers?
Clay leads on our overall score (43/100 against 19/100).
Read the full BuiltWith review and pricing or the Clay review and pricing. You can also browse other BuiltWith alternatives we track.