BrandTotal vs Videocites
BrandTotal vs Videocites, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and Videocites on 58/100.
Where each one leads
BrandTotal
- funding raised: $30.0M against $10.0M
Videocites
- headcount: 54 against 33
- headcount growth: +4.4% against -94.3%
- LinkedIn following: 13,929 against 5,363
At a glance
| Measure | BrandTotal | Videocites |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | Ripple Analytics provides AI-powered video analytics to measure the true reach and impact of video content across all channels. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | Computer Vision, Image, Video Recognition, Video |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2016 | 2014 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | Videocites |
|---|---|---|
| Employees | 33 | 54 |
| Headcount growthLast 12 months | -94.3% | +4.4% |
| Total funding | $30.0M | $10.0M |
| Latest round | Series B | Series B |
| Valuation | $50.0M | Not published |
| LinkedIn followers | 5,363 | 13,929 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | Videocites |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 58/100 |
| Traction | 53/100 | 52/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 42/100 | 31/100 |
| Quality | 58/100 | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | Not published | 42/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | Videocites |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery | Bootstrap |
| Analytics | Google Analytics 4, Segment | Google Analytics 4, Google Tag Manager |
BrandTotal vs Videocites: common questions
Which is better, BrandTotal or Videocites?
On our 0-100 score Videocites rates higher (58/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do BrandTotal and Videocites compare on the numbers?
BrandTotal leads on funding raised ($30.0M against $10.0M). Videocites leads on headcount (54 against 33), headcount growth (+4.4% against -94.3%), LinkedIn following (13,929 against 5,363).
Read the full BrandTotal review and pricing or the Videocites review and pricing. You can also browse other BrandTotal alternatives we track.

