BrandTotal vs Similarweb
BrandTotal vs Similarweb, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and Similarweb on 64/100.
Where each one leads
BrandTotal
Leads on none of the measures we hold for both companies.
Similarweb
- our overall score: 64/100 against 57/100
- agent readiness: 58/100 against 39/100
- headcount: 1,271 against 33
- headcount growth: -1.1% against -94.3%
- funding raised: $298M against $30.0M
- LinkedIn following: 92,122 against 5,363
At a glance
| Measure | BrandTotal | Similarweb |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | Similarweb provides digital intelligence data and analytics to help businesses understand market trends, competitor strategies, and consumer behavior. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | Enterprise, Intelligence, Web, Web Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2016 | 2007 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | Similarweb |
|---|---|---|
| Employees | 33 | 1,271 |
| Headcount growthLast 12 months | -94.3% | -1.1% |
| Total funding | $30.0M | $298M |
| Latest round | Series B | Secondary Transaction |
| Valuation | $50.0M | $400M |
| LinkedIn followers | 5,363 | 92,122 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | Similarweb |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 64/100 |
| Traction | 53/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 42/100 | 67/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | Not published | 89/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | Similarweb |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | Not detected | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4, Segment | Google Tag Manager |
| Support stack | Not detected | Zendesk |
What users say
| Measure | BrandTotal | Similarweb |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 3 negative across 6 threads |
“Similarweb — best for traffic intelligence. See any website's estim”r/Superframeworks
BrandTotal vs Similarweb: common questions
Which is better, BrandTotal or Similarweb?
On our 0-100 score Similarweb rates higher (64/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do BrandTotal and Similarweb compare on the numbers?
Similarweb leads on our overall score (64/100 against 57/100), agent readiness (58/100 against 39/100), headcount (1,271 against 33), headcount growth (-1.1% against -94.3%), funding raised ($298M against $30.0M), LinkedIn following (92,122 against 5,363).
What do real users say about BrandTotal and Similarweb?
Similarweb: 1 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Superframeworks.
Read the full BrandTotal review and pricing or the Similarweb review and pricing. You can also browse other BrandTotal alternatives we track.