BrandTotal vs Datorama
BrandTotal vs Datorama, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and Datorama on 58/100.
Where each one leads
BrandTotal
Leads on none of the measures we hold for both companies.
Datorama
- agent readiness: 57/100 against 39/100
- headcount: 84 against 33
- funding raised: $50.0M against $30.0M
- LinkedIn following: 19,527 against 5,363
At a glance
| Measure | BrandTotal | Datorama |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | Datorama provides a global marketing intelligence platform that unifies all marketing data for enterprises, agencies, and publishers. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | Marketing, Analytics, Data Analytics, Marketing Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2016 | 2012 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | Datorama |
|---|---|---|
| Employees | 33 | 84 |
| Headcount growthLast 12 months | -94.3% | Not published |
| Total funding | $30.0M | $50.0M |
| Latest round | Series B | Series C |
| Valuation | $50.0M | Not published |
| LinkedIn followers | 5,363 | 19,527 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | Datorama |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 58/100 |
| Traction | 53/100 | 58/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 42/100 | 35/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | Not published | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | Datorama |
|---|---|---|
| Hosting | Self Managed | Azure |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Graphql |
| Analytics | Google Analytics 4, Segment | Not detected |
What users say
| Measure | BrandTotal | Datorama |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 2 negative across 5 threads |
“What technical roles are needed to support Marketing Cloud, Service Cloud, Datorama, and Data Cloud in a large company?. Currently implementing Marketing Cloud Intelligence (Datorama) Planning to implement Data Cloud next year For the first”r/salesforce
BrandTotal vs Datorama: common questions
Which is better, BrandTotal or Datorama?
On our 0-100 score Datorama rates higher (58/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do BrandTotal and Datorama compare on the numbers?
Datorama leads on agent readiness (57/100 against 39/100), headcount (84 against 33), funding raised ($50.0M against $30.0M), LinkedIn following (19,527 against 5,363).
What do real users say about BrandTotal and Datorama?
Datorama: 0 positive and 2 negative mentions across 5 Reddit threads we track, mostly in r/salesforce.
Read the full BrandTotal review and pricing or the Datorama review and pricing. You can also browse other BrandTotal alternatives we track.