Brand24 vs Sprout Social
Brand24 vs Sprout Social, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Brand24 is on 60/100 and Sprout Social on 56/100.
Where each one leads
Brand24
- our overall score: 60/100 against 56/100
Sprout Social
- agent readiness: 57/100 against 30/100
- domain rating: 90/100 against 80/100
- funding raised: $223M against $397K
At a glance
| Measure | Brand24 | Sprout Social |
|---|---|---|
| What it is | AI-powered social listening and media monitoring platform for brand reputation, awareness, and customer insights. | A leading social media management and analytics platform for businesses. |
| Category | Social Listening, Media Monitoring, Brand Reputation Management, Competitive Analysis | Social Media Management, Social Media Marketing, Social Media Analytics, Customer Engagement |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2010 | 2010 |
| Headquarters | Gdansk, Poland | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Brand24 | Sprout Social |
|---|---|---|
| Employees | 96 | Not published |
| Total funding | $397K | $223M |
| Latest round | Not published | Series D |
| LinkedIn followers | 21,369 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Brand24 | Sprout Social |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 56/100 |
| Traction | 48/100 | 40/100 |
| Team | 60/100 | 70/100 |
| Community | 33/100 | Not published |
| Search visibility | 43/100 | 26/100 |
| Quality | 68/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (30/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Brand24 | Sprout Social |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Not detected | Next.js |
Product and pricing
| Measure | Brand24 | Sprout Social |
|---|---|---|
| Key features | AI Social Listening, Real-time Monitoring, Advanced Sentiment Analysis, Comprehensive Reporting & Analytics, Customer Insights & Feedback, Hashtag & Influencer Tracking | Not published |
What users say
| Measure | Brand24 | Sprout Social |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Brand24 vs Sprout Social: common questions
Which is better, Brand24 or Sprout Social?
On our 0-100 score Brand24 rates higher (60/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Brand24 and Sprout Social compare on the numbers?
Brand24 leads on our overall score (60/100 against 56/100). Sprout Social leads on agent readiness (57/100 against 30/100), domain rating (90/100 against 80/100), funding raised ($223M against $397K).
Read the full Brand24 review and pricing or the Sprout Social review and pricing. You can also browse other Brand24 alternatives we track.