Booking.com vs Traveloka
Booking.com vs Traveloka, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booking.com is on 32/100 and Traveloka on 54/100.
Where each one leads
Booking.com
- domain rating: 93/100 against 83/100
Traveloka
- our overall score: 54/100 against 32/100
- agent readiness: 49/100 against 37/100
At a glance
| Measure | Booking.com | Traveloka |
|---|---|---|
| What it is | Global online travel agency offering accommodation, flights, car rentals, and attractions. | Southeast Asia's leading travel and lifestyle superapp, offering flights, hotels, experiences, and financial services. |
| Category | Travel, Travel Tech, Marketplace, E-commerce | Travel Tech, E-commerce, Marketplace, Fintech |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Platform |
| Founded | 1996 | 2012 |
| Headquarters | Amsterdam, Netherlands | Jakarta, Indonesia |
| Status | Active | Active |
Size, funding and growth
| Measure | Booking.com | Traveloka |
|---|---|---|
| Employees | 16,834 | Not published |
| Headcount growthLast 12 months | +12.8% | Not published |
| Total funding | Not published | $606M |
| Latest round | Not published | Series E |
| LinkedIn followers | 1,165,385 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booking.com | Traveloka |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 32/100 | 54/100 |
| Traction | 20/100 | 40/100 |
| Team | 30/100 | Not published |
| Community | Not published | 8/100 |
| Search visibility | 39/100 | 4/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booking.com | Traveloka |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Not detected | Next.js |
What users say
| Measure | Booking.com | Traveloka |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 5 negative across 6 threads | 0 positive, 5 negative across 5 threads |
“Sick of Booking.com in India, but terrified of Instagram scams. How do you find and book authorized villas in Konkan?. After a brutal 12-hour travel nightmare where Booking.com left my group stranded in Konkan (we arrived and the property m”r/travel
“I’m sharing this to warn others and to see if anyone has had a similar experience with Traveloka. I had a connecting flight on 1 Feb: HRB → PEK → SIN (booked as a single itinerary via Traveloka).”r/Flights
Booking.com vs Traveloka: common questions
Which is better, Booking.com or Traveloka?
On our 0-100 score Traveloka rates higher (54/100 against 32/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Booking.com and Traveloka compare on the numbers?
Booking.com leads on domain rating (93/100 against 83/100). Traveloka leads on our overall score (54/100 against 32/100), agent readiness (49/100 against 37/100).
What do real users say about Booking.com and Traveloka?
Booking.com: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/travel. Traveloka: 0 positive and 5 negative mentions across 5 Reddit threads we track, mostly in r/Flights.
Read the full Booking.com review and pricing or the Traveloka review and pricing. You can also browse other Booking.com alternatives we track.