Booking.com
Booking.com

Booking.com

Measured by AhrefsDR93Ahrefs DR: 93/100. Top 25%. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent62Agent Readiness: 62/100. Top 25%. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed39Site Speed: 39/100. Bottom 25%. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust84Data Trust: 84/100. Top 25%. Measured by StartupHub.ai. Median 61.

Global online travel agency offering accommodation, flights, car rentals, and attractions.

1996Active16,834Amsterdam, Netherlands

About

Booking.com is a leading online travel agency (OTA) that provides a wide range of travel services, including accommodation bookings, flight reservations, car rentals, and attraction tickets. The company emphasizes data-driven decisions, technology, and innovation to enhance the travel experience for its users, aiming to make exploring the world easier and more enjoyable.

Key facts

Website
booking.com
Headquarters
Amsterdam, Netherlands
Founded
1996
Employees
16,834
Business model
B2C

Tech stack

Detected on booking.com, last scanned 29 Oct 2026.

CDN
AWS CloudFront
Hosting
AWS
Email provider
Proofpoint, SendGrid

Booking.com scores 93. Does yours?

That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.

Comments
(5)

5 reviews from Reddit gathered in one place

Reddit
r/travelu/Lord--GravyMay 17, 2026NegativeReddit

Warning: Booking.com sent my family to a bankrupt, fenced-off resort in Belgium and is refusing to pay travel damages. Hi everyone, I wanted to share a massive cautionary tale about Booking.com and how they completely abandoned my family af…

Reddit
r/travelu/DrakeInqDec 21, 2025NegativeReddit

My wife and I decided to have an extra long holiday in northern Italy over Christmas after I completed my PhD in October. We booked an apartment in central Milan through Booking.com from the 20th to the 23rd of December. Upon our late arriv…

Reddit
r/canadau/HaggisboyNov 24, 2025NegativeReddit

Booking.com cancelled woman's $4K hotel reservation, then offered her same rooms for $17K. Digital rights lawyer says online booking platforms often shift risk — and costs — onto travellers.

Reddit
r/SoloTravel_Indiau/Slight-Leading-3648Feb 1, 2025MixedReddit

Hey folks,I am planning my firat solo trip to Varanasi . I need to book hostels as i am alone ,has anyone here tried booking.com for hotel/hostel booking . Because prizes on booking.com are very low compared to other platforms. If anyone ha…

Reddit
r/travelu/No_Patience6777Aug 1, 2024NegativeReddit

Please avoid Booking.com at all costs. I know my story is not the worst, but I just spent an hour twenty on the phone with their customer service repeatedly telling me that they have no responsibility at all and putting me on long long hold…

Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.

Frequently asked

Is Booking.com trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Booking.com is 84 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How many employees does Booking.com have?

Booking.com has approximately 16,834 people on record.

Public record

SEC filings, insider activity, nonprofit links and pay benchmarks for Booking.com