Booking.com vs Google Flights/Hotels
Booking.com vs Google Flights/Hotels, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booking.com is on 32/100 and Google Flights/Hotels on 8/100.
Where each one leads
Booking.com
- our overall score: 32/100 against 8/100
Google Flights/Hotels
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Booking.com | Google Flights/Hotels |
|---|---|---|
| What it is | Global online travel agency offering accommodation, flights, car rentals, and attractions. | Integrated travel search platforms within Google for flights and hotels. |
| Category | Travel, Travel Tech, Marketplace, E-commerce | Travel Tech, Consumer App, Web Search, Marketplace |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Platform |
| Founded | 1996 | Not published |
| Headquarters | Amsterdam, Netherlands | Mountain View, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Booking.com | Google Flights/Hotels |
|---|---|---|
| Employees | 16,834 | Not published |
| Headcount growthLast 12 months | +12.8% | Not published |
| LinkedIn followers | 1,165,385 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booking.com | Google Flights/Hotels |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 32/100 | 8/100 |
| Traction | 20/100 | Not published |
| Team | 30/100 | Not published |
| Search visibility | 39/100 | 12/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 99/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booking.com | Google Flights/Hotels |
|---|---|---|
| Hosting | AWS | Google Cloud |
| CDN | CloudFront | Not detected |
| CMS | Not detected | Ghost |
What users say
| Measure | Booking.com | Google Flights/Hotels |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 5 negative across 6 threads | Not published |
“Sick of Booking.com in India, but terrified of Instagram scams. How do you find and book authorized villas in Konkan?. After a brutal 12-hour travel nightmare where Booking.com left my group stranded in Konkan (we arrived and the property m”r/travel
Booking.com vs Google Flights/Hotels: common questions
Which is better, Booking.com or Google Flights/Hotels?
On our 0-100 score Booking.com rates higher (32/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Booking.com and Google Flights/Hotels compare on the numbers?
Booking.com leads on our overall score (32/100 against 8/100).
What do real users say about Booking.com and Google Flights/Hotels?
Booking.com: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/travel.
Read the full Booking.com review and pricing or the Google Flights/Hotels review and pricing. You can also browse other Booking.com alternatives we track.