Booking.com vs Expedia
Booking.com vs Expedia, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booking.com is on 32/100 and Expedia on 76/100.
Where each one leads
Booking.com
- domain rating: 93/100 against 80/100
- headcount growth: +12.8% against +2.7%
- LinkedIn following: 1,165,385 against 923,629
Expedia
- our overall score: 76/100 against 32/100
- headcount: 21,887 against 16,834
At a glance
| Measure | Booking.com | Expedia |
|---|---|---|
| What it is | Global online travel agency offering accommodation, flights, car rentals, and attractions. | Global online travel company offering flights, hotels, car rentals, cruises, activities, and vacation rentals. |
| Category | Travel, Travel Tech, Marketplace, E-commerce | Travel Tech, Marketplace, E-commerce, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Platform |
| Founded | 1996 | 1996 |
| Headquarters | Amsterdam, Netherlands | Seattle, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Booking.com | Expedia |
|---|---|---|
| Employees | 16,834 | 21,887 |
| Headcount growthLast 12 months | +12.8% | +2.7% |
| Total funding | Not published | $4.2B |
| Latest round | Not published | Post IPO Debt |
| LinkedIn followers | 1,165,385 | 923,629 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booking.com | Expedia |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 32/100 | 76/100 |
| Traction | 20/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 39/100 | 46/100 |
| Quality | Not published | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booking.com | Expedia |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Not detected |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | Booking.com | Expedia |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 5 negative across 6 threads | Not published |
“Sick of Booking.com in India, but terrified of Instagram scams. How do you find and book authorized villas in Konkan?. After a brutal 12-hour travel nightmare where Booking.com left my group stranded in Konkan (we arrived and the property m”r/travel
Booking.com vs Expedia: common questions
Which is better, Booking.com or Expedia?
On our 0-100 score Expedia rates higher (76/100 against 32/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Booking.com and Expedia compare on the numbers?
Booking.com leads on domain rating (93/100 against 80/100), headcount growth (+12.8% against +2.7%), LinkedIn following (1,165,385 against 923,629). Expedia leads on our overall score (76/100 against 32/100), headcount (21,887 against 16,834).
What do real users say about Booking.com and Expedia?
Booking.com: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/travel.
Read the full Booking.com review and pricing or the Expedia review and pricing. You can also browse other Booking.com alternatives we track.