BlueVine vs Upgrade
BlueVine vs Upgrade, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BlueVine is on 69/100 and Upgrade on 62/100.
Where each one leads
BlueVine
- our overall score: 69/100 against 62/100
- agent readiness: 58/100 against 51/100
- headcount: 601 against 16
- LinkedIn following: 71,381 against 58
Upgrade
- funding raised: $871M against $693M
At a glance
| Measure | BlueVine | Upgrade |
|---|---|---|
| What it is | A financial technology company providing banking, lending, and payment solutions for small businesses. | Consumer credit and mobile banking platform offering personal loans, credit cards, and checking accounts. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Lending, Neobank, Credit Cards |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2013 | 2016 |
| Headquarters | Jersey City, United States | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | BlueVine | Upgrade |
|---|---|---|
| Employees | 601 | 16 |
| Headcount growthLast 12 months | +4.9% | Not published |
| Total funding | $693M | $871M |
| Latest round | Funding Round | Not published |
| Valuation | Not published | $6K |
| LinkedIn followers | 71,381 | 58 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BlueVine | Upgrade |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 62/100 |
| Traction | 60/100 | 52/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 34/100 | 25/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (58/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BlueVine | Upgrade |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | Not detected |
| Frameworks | Next.js, Tailwind CSS, Bootstrap | Next.js, Bootstrap |
| Analytics | Segment | Not detected |
What users say
| Measure | BlueVine | Upgrade |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“I just got approved by Bluevine within two hours-- thanks to this forum. They sent me another email at 4:24pm saying I was approved by the SBA and to accept the offer.”r/smallbusiness
BlueVine vs Upgrade: common questions
Which is better, BlueVine or Upgrade?
On our 0-100 score BlueVine rates higher (69/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do BlueVine and Upgrade compare on the numbers?
BlueVine leads on our overall score (69/100 against 62/100), agent readiness (58/100 against 51/100), headcount (601 against 16), LinkedIn following (71,381 against 58). Upgrade leads on funding raised ($871M against $693M).
What do real users say about BlueVine and Upgrade?
BlueVine: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/smallbusiness.
Read the full BlueVine review and pricing or the Upgrade review and pricing. You can also browse other BlueVine alternatives we track.