Binance vs Mercado Bitcoin
Binance vs Mercado Bitcoin, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Binance is on 68/100 and Mercado Bitcoin on 42/100.
Where each one leads
Binance
- our overall score: 68/100 against 42/100
- domain rating: 91/100 against 71/100
Mercado Bitcoin
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Binance | Mercado Bitcoin |
|---|---|---|
| What it is | The world's largest cryptocurrency exchange platform providing a comprehensive blockchain and digital asset ecosystem. | Brazil's largest cryptocurrency exchange platform, offering trading and digital asset services. |
| Category | Fintech, Blockchain, Cryptocurrency, Cryptocurrency Exchange | Crypto Exchange, Fintech, Web3, Blockchain |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2017 | 2013 |
| Headquarters | Abu Dhabi, United Arab Emirates | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Binance | Mercado Bitcoin |
|---|---|---|
| Employees | 4,000 | Not published |
| Total funding | $2.0B | Not published |
| Latest round | Series C | Not published |
| Valuation | $100B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Binance | Mercado Bitcoin |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 68/100 | 42/100 |
| Traction | 60/100 | Not published |
| Team | 20/100 | 24/100 |
| Community | 8/100 | Not published |
| Search visibility | 19/100 | Not published |
| Quality | 96/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Binance | Mercado Bitcoin |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
Binance vs Mercado Bitcoin: common questions
Which is better, Binance or Mercado Bitcoin?
On our 0-100 score Binance rates higher (68/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Binance and Mercado Bitcoin compare on the numbers?
Binance leads on our overall score (68/100 against 42/100), domain rating (91/100 against 71/100).
Read the full Binance review and pricing or the Mercado Bitcoin review and pricing. You can also browse other Binance alternatives we track.