Binance vs FTX
Binance vs FTX, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Binance is on 68/100 and FTX on 14/100.
Where each one leads
Binance
- our overall score: 68/100 against 14/100
- agent readiness: 38/100 against 22/100
- domain rating: 91/100 against 75/100
FTX
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Binance | FTX |
|---|---|---|
| What it is | The world's largest cryptocurrency exchange platform providing a comprehensive blockchain and digital asset ecosystem. | A cryptocurrency exchange that collapsed due to fraud and filed for Chapter 11 bankruptcy. |
| Category | Fintech, Blockchain, Cryptocurrency, Cryptocurrency Exchange | Crypto Exchange, Fintech, Web3, DeFi |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2017 | 2019 |
| Headquarters | Abu Dhabi, United Arab Emirates | Nassau, The Bahamas |
| Status | Active | Active |
Size, funding and growth
| Measure | Binance | FTX |
|---|---|---|
| Employees | 4,000 | Not published |
| Total funding | $2.0B | Not published |
| Latest round | Series C | Not published |
| Valuation | $100B | $32B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Binance | FTX |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 68/100 | 14/100 |
| Traction | 60/100 | Not published |
| Team | 20/100 | 70/100 |
| Community | 8/100 | 2/100 |
| Search visibility | 19/100 | 21/100 |
| Quality | 96/100 | 5/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Binance | FTX |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
Binance vs FTX: common questions
Which is better, Binance or FTX?
On our 0-100 score Binance rates higher (68/100 against 14/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Binance and FTX compare on the numbers?
Binance leads on our overall score (68/100 against 14/100), agent readiness (38/100 against 22/100), domain rating (91/100 against 75/100).
Read the full Binance review and pricing or the FTX review and pricing. You can also browse other Binance alternatives we track.