Binance vs Bitso
Binance vs Bitso, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Binance is on 68/100 and Bitso on 60/100.
Where each one leads
Binance
- our overall score: 68/100 against 60/100
- domain rating: 91/100 against 73/100
- headcount: 4,000 against 753
- funding raised: $2.0B against $250M
Bitso
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Binance | Bitso |
|---|---|---|
| What it is | The world's largest cryptocurrency exchange platform providing a comprehensive blockchain and digital asset ecosystem. | A leading cryptocurrency exchange in Latin America. |
| Category | Fintech, Blockchain, Cryptocurrency, Cryptocurrency Exchange | Fintech, Cryptocurrency, Blockchain |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2017 | 2014 |
| Headquarters | Abu Dhabi, United Arab Emirates | Mexico City, Mexico |
| Status | Active | Active |
Size, funding and growth
| Measure | Binance | Bitso |
|---|---|---|
| Employees | 4,000 | 753 |
| Total funding | $2.0B | $250M |
| Latest round | Series C | Series C |
| Valuation | $100B | $2.2B |
| LinkedIn followers | Not published | 284,342 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Binance | Bitso |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 68/100 | 60/100 |
| Traction | 60/100 | 60/100 |
| Team | 20/100 | Not published |
| Community | 8/100 | 15/100 |
| Search visibility | 19/100 | 32/100 |
| Quality | 96/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Binance | Bitso |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Support stack | Not detected | Zendesk |
Binance vs Bitso: common questions
Which is better, Binance or Bitso?
On our 0-100 score Binance rates higher (68/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Binance and Bitso compare on the numbers?
Binance leads on our overall score (68/100 against 60/100), domain rating (91/100 against 73/100), headcount (4,000 against 753), funding raised ($2.0B against $250M).
Read the full Binance review and pricing or the Bitso review and pricing. You can also browse other Binance alternatives we track.