BigCommerce vs WooCommerce (Automattic)
BigCommerce vs WooCommerce (Automattic), compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BigCommerce is on 61/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
BigCommerce
- headcount: 731 against 207
- LinkedIn following: 152,146 against 47,166
WooCommerce (Automattic)
- our overall score: 76/100 against 61/100
- agent readiness: 53/100 against 43/100
- headcount growth: +6.0% against -22.4%
At a glance
| Measure | BigCommerce | WooCommerce (Automattic) |
|---|---|---|
| What it is | SaaS e-commerce platform for businesses of all sizes. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce Platform, B2B Commerce, B2C Commerce, Headless Commerce | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2009 | 2011 |
| Headquarters | Austin, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | BigCommerce | WooCommerce (Automattic) |
|---|---|---|
| Employees | 731 | 207 |
| Headcount growthLast 12 months | -22.4% | +6.0% |
| Total funding | Not published | $816M |
| Latest round | Not published | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | 152,146 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BigCommerce | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 76/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 13/100 |
| Search visibility | 31/100 | 39/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BigCommerce | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Vercel | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Not detected |
| Analytics | Segment | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | BigCommerce | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
BigCommerce vs WooCommerce (Automattic): common questions
Which is better, BigCommerce or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do BigCommerce and WooCommerce (Automattic) compare on the numbers?
BigCommerce leads on headcount (731 against 207), LinkedIn following (152,146 against 47,166). WooCommerce (Automattic) leads on our overall score (76/100 against 61/100), agent readiness (53/100 against 43/100), headcount growth (+6.0% against -22.4%).
Read the full BigCommerce review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other BigCommerce alternatives we track.