BigCommerce vs Shopify
BigCommerce vs Shopify, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BigCommerce is on 61/100 and Shopify on 78/100.
Where each one leads
BigCommerce
Leads on none of the measures we hold for both companies.
Shopify
- our overall score: 78/100 against 61/100
- agent readiness: 54/100 against 43/100
- headcount: 28,166 against 731
- LinkedIn following: 1,077,189 against 152,146
At a glance
| Measure | BigCommerce | Shopify |
|---|---|---|
| What it is | SaaS e-commerce platform for businesses of all sizes. | Shopify provides a leading e-commerce platform that enables businesses of all sizes to create online stores, manage products, process payments, and fulfill orders, simplifying digital sales globally. |
| Category | E-commerce Platform, B2B Commerce, B2C Commerce, Headless Commerce | E-commerce Platform, Online Retail, Payments, Point of Sale |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform | SaaS |
| Founded | 2009 | 2006 |
| Headquarters | Austin, United States | Ottawa, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | BigCommerce | Shopify |
|---|---|---|
| Employees | 731 | 28,166 |
| Headcount growthLast 12 months | -22.4% | Not published |
| Total funding | Not published | $122M |
| Latest round | Not published | Series C |
| Valuation | Not published | $1.0B |
| LinkedIn followers | 152,146 | 1,077,189 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BigCommerce | Shopify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 78/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 20/100 |
| Search visibility | 31/100 | 66/100 |
| Quality | 68/100 | 94/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 96/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BigCommerce | Shopify |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Next.js | Tailwind CSS |
| Analytics | Segment | Not detected |
| Open source | No | Yes |
BigCommerce vs Shopify: common questions
Which is better, BigCommerce or Shopify?
On our 0-100 score Shopify rates higher (78/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do BigCommerce and Shopify compare on the numbers?
Shopify leads on our overall score (78/100 against 61/100), agent readiness (54/100 against 43/100), headcount (28,166 against 731), LinkedIn following (1,077,189 against 152,146).
Read the full BigCommerce review and pricing or the Shopify review and pricing. You can also browse other BigCommerce alternatives we track.