Bidalgo vs Taboola
Bidalgo vs Taboola, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bidalgo is on 37/100 and Taboola on 66/100.
Where each one leads
Bidalgo
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 37/100
- agent readiness: 52/100 against 21/100
- domain rating: 87/100 against 55/100
- headcount: 2,029 against 5
- headcount growth: +5.7% against -35.5%
- LinkedIn following: 176,960 against 9,585
At a glance
| Measure | Bidalgo | Taboola |
|---|---|---|
| What it is | Bidalgo provides an AI-powered ad automation platform for app marketers to optimize user acquisition and maximize ROI. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, Mobile Marketing | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2010 | 2007 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Bidalgo | Taboola |
|---|---|---|
| Employees | 5 | 2,029 |
| Headcount growthLast 12 months | -35.5% | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Not published | Series E |
| LinkedIn followers | 9,585 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bidalgo | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 66/100 |
| Traction | 8/100 | 60/100 |
| Team | 70/100 | 50/100 |
| Community | 8/100 | Not published |
| Search visibility | 37/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 55/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bidalgo | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Bootstrap |
What users say
| Measure | Bidalgo | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | 4 positive, 0 negative across 6 threads | 1 positive, 4 negative across 6 threads |
“ironSource to Acquire Bidalgo, Further Deepening Its Platform Offering for App Developers With a Full-Stack Marketing Solution - IS.”r/Spacstocks
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Bidalgo vs Taboola: common questions
Which is better, Bidalgo or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Bidalgo and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 37/100), agent readiness (52/100 against 21/100), domain rating (87/100 against 55/100), headcount (2,029 against 5), headcount growth (+5.7% against -35.5%), LinkedIn following (176,960 against 9,585).
What do real users say about Bidalgo and Taboola?
Bidalgo: 4 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks. Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Bidalgo review and pricing or the Taboola review and pricing. You can also browse other Bidalgo alternatives we track.