Benepass vs Gusto
Benepass vs Gusto, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Benepass is on 60/100 and Gusto on 73/100.
Where each one leads
Benepass
- agent readiness: 47/100 against 25/100
Gusto
- our overall score: 73/100 against 60/100
- domain rating: 86/100 against 59/100
- headcount: 2,690 against 104
- funding raised: $856M against $72.0M
- LinkedIn following: 74,883 against 8,835
At a glance
| Measure | Benepass | Gusto |
|---|---|---|
| What it is | A platform for flexible benefits management that integrates with payroll. | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. |
| Category | Not published | Enterprise, HR, Payroll, SMB |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2020 | 2011 |
| Headquarters | San Francisco, USA | San Francisco, USA |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Benepass | Gusto |
|---|---|---|
| Employees | 104 | 2,690 |
| Open roles | 9 | Not published |
| Total funding | $72.0M | $856M |
| Latest round | Series B | Not published |
| Valuation | Not published | $10B |
| LinkedIn followers | 8,835 | 74,883 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Benepass | Gusto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 73/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 28/100 | 46/100 |
| Quality | 68/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Benepass | Gusto |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js |
| Analytics | Google Tag Manager, Segment | Not detected |
| Support stack | Zendesk | Not detected |
Benepass vs Gusto: common questions
Which is better, Benepass or Gusto?
On our 0-100 score Gusto rates higher (73/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Benepass and Gusto compare on the numbers?
Benepass leads on agent readiness (47/100 against 25/100). Gusto leads on our overall score (73/100 against 60/100), domain rating (86/100 against 59/100), headcount (2,690 against 104), funding raised ($856M against $72.0M), LinkedIn following (74,883 against 8,835).
Read the full Benepass review and pricing or the Gusto review and pricing. You can also browse other Benepass alternatives we track.