Behalf vs Liquidity Group
Behalf vs Liquidity Group, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Behalf is on 55/100 and Liquidity Group on 62/100.
Where each one leads
Behalf
Leads on none of the measures we hold for both companies.
Liquidity Group
- our overall score: 62/100 against 55/100
- agent readiness: 47/100 against 26/100
- headcount: 153 against 35
- headcount growth: +34.2% against -17.8%
- funding raised: $986M against $411M
- LinkedIn following: 31,623 against 8,983
At a glance
| Measure | Behalf | Liquidity Group |
|---|---|---|
| What it is | B2B purchase financing for SMBs to buy more and vendors to sell more. | Global AI-powered financial asset management firm providing growth capital to tech companies. |
| Category | Fintech, Payments, Lending, SMB | Fintech, Financing, Credit, Credit Lending |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2016 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Behalf | Liquidity Group |
|---|---|---|
| Employees | 35 | 153 |
| Headcount growthLast 12 months | -17.8% | +34.2% |
| Total funding | $411M | $986M |
| Latest round | Debt | Credit Facility |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 8,983 | 31,623 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Behalf | Liquidity Group |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 62/100 |
| Traction | 56/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 34/100 | 36/100 |
| Quality | 55/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (26/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 50/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Behalf | Liquidity Group |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
Behalf vs Liquidity Group: common questions
Which is better, Behalf or Liquidity Group?
On our 0-100 score Liquidity Group rates higher (62/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Behalf and Liquidity Group compare on the numbers?
Liquidity Group leads on our overall score (62/100 against 55/100), agent readiness (47/100 against 26/100), headcount (153 against 35), headcount growth (+34.2% against -17.8%), funding raised ($986M against $411M), LinkedIn following (31,623 against 8,983).
Read the full Behalf review and pricing or the Liquidity Group review and pricing. You can also browse other Behalf alternatives we track.