Behalf vs Lili
Behalf vs Lili, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Behalf is on 55/100 and Lili on 62/100.
Where each one leads
Behalf
- funding raised: $411M against $80.0M
Lili
- our overall score: 62/100 against 55/100
- agent readiness: 54/100 against 26/100
- domain rating: 61/100 against 53/100
- headcount: 186 against 35
- headcount growth: +14.8% against -17.8%
- LinkedIn following: 17,688 against 8,983
At a glance
| Measure | Behalf | Lili |
|---|---|---|
| What it is | B2B purchase financing for SMBs to buy more and vendors to sell more. | All-in-one business banking, accounting, and tax platform for small businesses. |
| Category | Fintech, Payments, Lending, SMB | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2011 | 2018 |
| Headquarters | New York, United States | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Behalf | Lili |
|---|---|---|
| Employees | 35 | 186 |
| Headcount growthLast 12 months | -17.8% | +14.8% |
| Total funding | $411M | $80.0M |
| Latest round | Debt | Series B |
| LinkedIn followers | 8,983 | 17,688 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Behalf | Lili |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 62/100 |
| Traction | 56/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 34/100 | 35/100 |
| Quality | 55/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (26/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 61/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Behalf | Lili |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
Behalf vs Lili: common questions
Which is better, Behalf or Lili?
On our 0-100 score Lili rates higher (62/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Behalf and Lili compare on the numbers?
Behalf leads on funding raised ($411M against $80.0M). Lili leads on our overall score (62/100 against 55/100), agent readiness (54/100 against 26/100), domain rating (61/100 against 53/100), headcount (186 against 35), headcount growth (+14.8% against -17.8%), LinkedIn following (17,688 against 8,983).
Read the full Behalf review and pricing or the Lili review and pricing. You can also browse other Behalf alternatives we track.

