Basis Technologies vs The Trade Desk
Basis Technologies vs The Trade Desk, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Basis Technologies is on 4/100 and The Trade Desk on 75/100.
Where each one leads
Basis Technologies
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 4/100
- agent readiness: 53/100 against 43/100
- domain rating: 85/100 against 76/100
At a glance
| Measure | Basis Technologies | The Trade Desk |
|---|---|---|
| What it is | Omnichannel media automation and programmatic advertising platform for enterprise advertisers. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | AdTech, Programmatic Advertising, Demand-Side Platform, Marketing Automation | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B SaaS | B2B |
| Offering | Platform | Platform |
| Founded | 2001 | 2009 |
| Headquarters | Chicago, United States | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Basis Technologies | The Trade Desk |
|---|---|---|
| Employees | Not published | 4,732 |
| Headcount growthLast 12 months | Not published | +1.3% |
| Total funding | Not published | $526M |
| Latest round | Not published | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | Not published | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Basis Technologies | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 4/100 | 75/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 45/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Basis Technologies | The Trade Desk |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Alpinejs, Tailwind CSS |
| Analytics | Microsoft Clarity | Google Tag Manager |
Basis Technologies vs The Trade Desk: common questions
Which is better, Basis Technologies or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 4/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Basis Technologies and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 4/100), agent readiness (53/100 against 43/100), domain rating (85/100 against 76/100).
Read the full Basis Technologies review and pricing or the The Trade Desk review and pricing. You can also browse other Basis Technologies alternatives we track.