Basis Technologies vs Start.io
Basis Technologies vs Start.io, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Basis Technologies is on 4/100 and Start.io on 57/100.
Where each one leads
Basis Technologies
Leads on none of the measures we hold for both companies.
Start.io
- our overall score: 57/100 against 4/100
- agent readiness: 50/100 against 43/100
At a glance
| Measure | Basis Technologies | Start.io |
|---|---|---|
| What it is | Omnichannel media automation and programmatic advertising platform for enterprise advertisers. | Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences, delivering hundreds of millions of ads daily. |
| Category | AdTech, Programmatic Advertising, Demand-Side Platform, Marketing Automation | Mobile Marketing, Marketing, Advanced Targeting, Consumer Analytics |
| Sells toBusiness model | B2B SaaS | B2B |
| Offering | Platform | Software |
| Founded | 2001 | 2010 |
| Headquarters | Chicago, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Basis Technologies | Start.io |
|---|---|---|
| Employees | Not published | 154 |
| Headcount growthLast 12 months | Not published | +2.9% |
| Total funding | Not published | $4.3M |
| Latest round | Not published | Series A |
| LinkedIn followers | Not published | 35,567 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Basis Technologies | Start.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 4/100 | 57/100 |
| Traction | Not published | 53/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 33/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Basis Technologies | Start.io |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Jquery |
| Analytics | Microsoft Clarity | Google Tag Manager |
Basis Technologies vs Start.io: common questions
Which is better, Basis Technologies or Start.io?
On our 0-100 score Start.io rates higher (57/100 against 4/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Basis Technologies and Start.io compare on the numbers?
Start.io leads on our overall score (57/100 against 4/100), agent readiness (50/100 against 43/100).
Read the full Basis Technologies review and pricing or the Start.io review and pricing. You can also browse other Basis Technologies alternatives we track.