Basis Technologies vs Liftoff
Basis Technologies vs Liftoff, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Basis Technologies is on 4/100 and Liftoff on 69/100.
Where each one leads
Basis Technologies
Leads on none of the measures we hold for both companies.
Liftoff
- our overall score: 69/100 against 4/100
At a glance
| Measure | Basis Technologies | Liftoff |
|---|---|---|
| What it is | Omnichannel media automation and programmatic advertising platform for enterprise advertisers. | AI-powered growth acceleration platform for the mobile industry. |
| Category | AdTech, Programmatic Advertising, Demand-Side Platform, Marketing Automation | AdTech, Mobile Advertising, Marketing Automation, AI |
| Sells toBusiness model | B2B SaaS | B2B |
| Offering | Platform | Platform |
| Founded | 2001 | 2012 |
| Headquarters | Chicago, United States | Redwood City, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Basis Technologies | Liftoff |
|---|---|---|
| Employees | Not published | 725 |
| Headcount growthLast 12 months | Not published | +4.3% |
| Total funding | Not published | $405M |
| Latest round | Not published | Private Equity |
| Valuation | Not published | $400M |
| LinkedIn followers | Not published | 24,626 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Basis Technologies | Liftoff |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 4/100 | 69/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 34/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Basis Technologies | Liftoff |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Jquery, Bootstrap |
| Analytics | Microsoft Clarity | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
Basis Technologies vs Liftoff: common questions
Which is better, Basis Technologies or Liftoff?
On our 0-100 score Liftoff rates higher (69/100 against 4/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Basis Technologies and Liftoff compare on the numbers?
Liftoff leads on our overall score (69/100 against 4/100).
Read the full Basis Technologies review and pricing or the Liftoff review and pricing. You can also browse other Basis Technologies alternatives we track.