Base vs Totango
Base vs Totango, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Base is on 49/100 and Totango on 61/100.
Where each one leads
Base
- agent readiness: 51/100 against 42/100
- funding raised: $2.5B against $128M
Totango
- our overall score: 61/100 against 49/100
- domain rating: 73/100 against 48/100
- headcount: 133 against 41
- LinkedIn following: 44,152 against 9,082
At a glance
| Measure | Base | Totango |
|---|---|---|
| What it is | Customer-Led Growth platform for B2B organizations to personalize customer lifecycle engagement. | Totango provides enterprise customer success software designed for unlimited scalability, helping cross-functional teams drive productivity, retention, and expansion. |
| Category | Enterprise, Customer Engagement, Customer Marketing, Customer-Led Growth | Enterprise, Customer Success, Customer Success Platform, Customer Success Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2018 | 2010 |
| Headquarters | San Francisco, United States | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Base | Totango |
|---|---|---|
| Employees | 41 | 133 |
| Headcount growthLast 12 months | Not published | -3.0% |
| Total funding | $2.5B | $128M |
| Latest round | Series B | Series D |
| Valuation | $6K | Not published |
| LinkedIn followers | 9,082 | 44,152 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Base | Totango |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 61/100 |
| Traction | 56/100 | 60/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 32/100 | 31/100 |
| Quality | 45/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 48/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Base | Totango |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Analytics | Not detected | Google Tag Manager, Linkedin Insight |
| Support stack | HubSpot | HubSpot |
What users say
| Measure | Base | Totango |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 3 negative across 6 threads |
“Built a free tool that evaluates CS platforms (Gainsight, ChurnZero, Totango etc) by talking to their AI agents and checking every claim. If you've evaluated CS platforms recently, you know how hard it is to tell which vendor's claims are r”r/CustomerSuccess
Base vs Totango: common questions
Which is better, Base or Totango?
On our 0-100 score Totango rates higher (61/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Base and Totango compare on the numbers?
Base leads on agent readiness (51/100 against 42/100), funding raised ($2.5B against $128M). Totango leads on our overall score (61/100 against 49/100), domain rating (73/100 against 48/100), headcount (133 against 41), LinkedIn following (44,152 against 9,082).
What do real users say about Base and Totango?
Totango: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/CustomerSuccess.
Read the full Base review and pricing or the Totango review and pricing. You can also browse other Base alternatives we track.