Bankrate vs Self
Bankrate vs Self, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bankrate is on Not scored yet and Self on 68/100.
Where each one leads
Bankrate
- domain rating: 90/100 against 75/100
Self
- agent readiness: 48/100 against 41/100
- headcount: 912 against 273
- LinkedIn following: 40,236 against 22,868
At a glance
| Measure | Bankrate | Self |
|---|---|---|
| What it is | Financial content and tools to help consumers make informed decisions. | Fintech company providing credit-building tools for individuals with limited or no credit history. |
| Category | Fintech, Consumer App, Marketplace, Web Search | Fintech, Credit Building, Personal Finance, SaaS |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Software |
| Founded | 1996 | 2015 |
| Headquarters | New York, United States | Austin, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Bankrate | Self |
|---|---|---|
| Employees | 273 | 912 |
| Headcount growthLast 12 months | Not published | -18.5% |
| Total funding | Not published | $125M |
| Latest round | Not published | Series E |
| LinkedIn followers | 22,868 | 40,236 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bankrate | Self |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 68/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | Not published | 32/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bankrate | Self |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Next.js, Alpinejs, Tailwind CSS | Next.js, Graphql |
| Analytics | Google Tag Manager | Not detected |
Bankrate vs Self: common questions
Which is better, Bankrate or Self?
On our 0-100 score Self rates higher (68/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Bankrate and Self compare on the numbers?
Bankrate leads on domain rating (90/100 against 75/100). Self leads on agent readiness (48/100 against 41/100), headcount (912 against 273), LinkedIn following (40,236 against 22,868).
Read the full Bankrate review and pricing or the Self review and pricing. You can also browse other Bankrate alternatives we track.