Backed vs StoneCo
Backed vs StoneCo, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Backed is on 46/100 and StoneCo on 67/100.
Where each one leads
Backed
- agent readiness: 31/100 against 21/100
StoneCo
- our overall score: 67/100 against 46/100
- domain rating: 53/100 against 2/100
- headcount: 13,867 against 11
- funding raised: $1.5B against $3.5M
- LinkedIn following: 2,482,372 against 426
At a glance
| Measure | Backed | StoneCo |
|---|---|---|
| What it is | Online lending platform enabling borrowers to add backers to improve loan terms. | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. |
| Category | Fintech, Lending, Platform, Online Lending | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | Platform |
| Founded | 2014 | 2012 |
| Headquarters | New York, United States | São Paulo, Brazil |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Backed | StoneCo |
|---|---|---|
| Employees | 11 | 13,867 |
| Headcount growthLast 12 months | Not published | +3.3% |
| Total funding | $3.5M | $1.5B |
| Latest round | Series A | IPO |
| LinkedIn followers | 426 | 2,482,372 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Backed | StoneCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 67/100 |
| Traction | 44/100 | 60/100 |
| Team | Not published | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 29/100 | 35/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 2/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Backed | StoneCo |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Not detected |
What users say
| Measure | Backed | StoneCo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 3 negative across 4 threads |
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
Backed vs StoneCo: common questions
Which is better, Backed or StoneCo?
On our 0-100 score StoneCo rates higher (67/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Backed and StoneCo compare on the numbers?
Backed leads on agent readiness (31/100 against 21/100). StoneCo leads on our overall score (67/100 against 46/100), domain rating (53/100 against 2/100), headcount (13,867 against 11), funding raised ($1.5B against $3.5M), LinkedIn following (2,482,372 against 426).
What do real users say about Backed and StoneCo?
StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full Backed review and pricing or the StoneCo review and pricing. You can also browse other Backed alternatives we track.