Backed vs Nu (Nubank)
Backed vs Nu (Nubank), compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Backed is on 46/100 and Nu (Nubank) on 71/100.
Where each one leads
Backed
Leads on none of the measures we hold for both companies.
Nu (Nubank)
- our overall score: 71/100 against 46/100
- agent readiness: 45/100 against 31/100
- domain rating: 81/100 against 2/100
- headcount: 12,040 against 11
- funding raised: $4.3B against $3.5M
- LinkedIn following: 5,983,616 against 426
At a glance
| Measure | Backed | Nu (Nubank) |
|---|---|---|
| What it is | Online lending platform enabling borrowers to add backers to improve loan terms. | Largest independent digital bank in Latin America, offering credit cards, accounts, loans, and insurance via a mobile app. |
| Category | Fintech, Lending, Platform, Online Lending | Fintech, Neobank, Digital Payments, Lending |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Platform |
| Founded | 2014 | 2013 |
| Headquarters | New York, United States | São Paulo, Brazil |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Backed | Nu (Nubank) |
|---|---|---|
| Employees | 11 | 12,040 |
| Headcount growthLast 12 months | Not published | +12.9% |
| Total funding | $3.5M | $4.3B |
| Latest round | Series A | IPO |
| Valuation | Not published | $42B |
| LinkedIn followers | 426 | 5,983,616 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Backed | Nu (Nubank) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 71/100 |
| Traction | 44/100 | 60/100 |
| Team | Not published | 30/100 |
| Search visibility | 29/100 | 33/100 |
| Quality | 58/100 | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 2/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Backed | Nu (Nubank) |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Not detected | Next.js |
| Analytics | Not detected | Google Tag Manager |
Backed vs Nu (Nubank): common questions
Which is better, Backed or Nu (Nubank)?
On our 0-100 score Nu (Nubank) rates higher (71/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Backed and Nu (Nubank) compare on the numbers?
Nu (Nubank) leads on our overall score (71/100 against 46/100), agent readiness (45/100 against 31/100), domain rating (81/100 against 2/100), headcount (12,040 against 11), funding raised ($4.3B against $3.5M), LinkedIn following (5,983,616 against 426).
Read the full Backed review and pricing or the Nu (Nubank) review and pricing. You can also browse other Backed alternatives we track.