Autotask vs ServiceNow
Autotask vs ServiceNow, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Autotask is on 55/100 and ServiceNow on 72/100.
Where each one leads
Autotask
- agent readiness: 46/100 against 25/100
ServiceNow
- our overall score: 72/100 against 55/100
- headcount: 29,187 against 626
- funding raised: $69.0M against $5.0M
At a glance
| Measure | Autotask | ServiceNow |
|---|---|---|
| What it is | Developed and offered hosted IT business management software for IT service providers. | Enterprise cloud software platform for service management and digital transformation. |
| Category | IT Service Management, Business Process Automation, Customer Relationship Management, Field Service Management | Enterprise Software, IT Service Management (ITSM), Digital Workflow Platform, Cloud-based Workflow Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2001 | 2003 |
| Headquarters | East Greenbush, United States | Santa Clara, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Autotask | ServiceNow |
|---|---|---|
| Employees | 626 | 29,187 |
| Headcount growthLast 12 months | -25.0% | Not published |
| Total funding | $5.0M | $69.0M |
| Latest round | Seed | Private Equity |
| LinkedIn followers | 61,363 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Autotask | ServiceNow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 72/100 |
| Traction | 53/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 33/100 | 25/100 |
| Quality | 58/100 | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Autotask | ServiceNow |
|---|---|---|
| Hosting | Azure | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Tag Manager | Not detected |
Autotask vs ServiceNow: common questions
Which is better, Autotask or ServiceNow?
On our 0-100 score ServiceNow rates higher (72/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Autotask and ServiceNow compare on the numbers?
Autotask leads on agent readiness (46/100 against 25/100). ServiceNow leads on our overall score (72/100 against 55/100), headcount (29,187 against 626), funding raised ($69.0M against $5.0M).
Read the full Autotask review and pricing or the ServiceNow review and pricing. You can also browse other Autotask alternatives we track.

