Automattic vs Wix
Automattic vs Wix, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and Wix on 71/100.
Where each one leads
Automattic
Leads on none of the measures we hold for both companies.
Wix
- agent readiness: 60/100 against 49/100
- headcount: 7,303 against 2,153
- headcount growth: -19.0% against -93.2%
- funding raised: $1.3B against $300M
- LinkedIn following: 386,636 against 159,411
At a glance
| Measure | Automattic | Wix |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | Wix is a leading cloud-based web development platform that allows users to create professional websites and online presences. |
| Category | Web Development, CMS, E-commerce, Open Source | Website, Website Builder, Web Design, E-commerce |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Software |
| Founded | 2005 | 2006 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Automattic | Wix |
|---|---|---|
| Employees | 2,153 | 7,303 |
| Headcount growthLast 12 months | -93.2% | -19.0% |
| Total funding | $300M | $1.3B |
| Latest round | Not published | Seed |
| Valuation | $3.0B | Not published |
| LinkedIn followers | 159,411 | 386,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | Wix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 71/100 |
| Traction | 60/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Community | 8/100 | 33/100 |
| Search visibility | 44/100 | 42/100 |
| Quality | 87/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 95/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | Wix |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Wix |
| Analytics | Segment, Jetpack Stats | Not detected |
| Open source | Yes | Yes |
| Self-hostable | Yes | No |
What users say
| Measure | Automattic | Wix |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 5 threads |
“I designed a really nice website for my wellness practice years ago on wix, still have the copy blurbs. It was really easy to do and everyone complimented me on it. Ended up working for people for a decade and shut down the site, but now I'”r/smallbusiness
Automattic vs Wix: common questions
Which is better, Automattic or Wix?
On our 0-100 score Automattic rates higher (73/100 against 71/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Automattic and Wix compare on the numbers?
Wix leads on agent readiness (60/100 against 49/100), headcount (7,303 against 2,153), headcount growth (-19.0% against -93.2%), funding raised ($1.3B against $300M), LinkedIn following (386,636 against 159,411).
What do real users say about Automattic and Wix?
Wix: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/smallbusiness.
Read the full Automattic review and pricing or the Wix review and pricing. You can also browse other Automattic alternatives we track.