Automattic vs Shopify
Automattic vs Shopify, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and Shopify on 78/100.
Where each one leads
Automattic
- funding raised: $300M against $122M
Shopify
- our overall score: 78/100 against 73/100
- headcount: 28,166 against 2,153
- LinkedIn following: 1,077,189 against 159,411
At a glance
| Measure | Automattic | Shopify |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | Shopify provides a leading e-commerce platform that enables businesses of all sizes to create online stores, manage products, process payments, and fulfill orders, simplifying digital sales globally. |
| Category | Web Development, CMS, E-commerce, Open Source | E-commerce Platform, Online Retail, Payments, Point of Sale |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform | SaaS |
| Founded | 2005 | 2006 |
| Headquarters | San Francisco, United States | Ottawa, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | Automattic | Shopify |
|---|---|---|
| Employees | 2,153 | 28,166 |
| Headcount growthLast 12 months | -93.2% | Not published |
| Total funding | $300M | $122M |
| Latest round | Not published | Series C |
| Valuation | $3.0B | $1.0B |
| LinkedIn followers | 159,411 | 1,077,189 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | Shopify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 78/100 |
| Traction | 60/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Community | 8/100 | 20/100 |
| Search visibility | 44/100 | 66/100 |
| Quality | 87/100 | 94/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 96/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | Shopify |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Shopify |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Segment, Jetpack Stats | Not detected |
| Open source | Yes | Yes |
| Self-hostable | Yes | No |
Automattic vs Shopify: common questions
Which is better, Automattic or Shopify?
On our 0-100 score Shopify rates higher (78/100 against 73/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Automattic and Shopify compare on the numbers?
Automattic leads on funding raised ($300M against $122M). Shopify leads on our overall score (78/100 against 73/100), headcount (28,166 against 2,153), LinkedIn following (1,077,189 against 159,411).
Read the full Automattic review and pricing or the Shopify review and pricing. You can also browse other Automattic alternatives we track.