Automattic vs Cameo
Automattic vs Cameo, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and Cameo on 71/100.
Where each one leads
Automattic
- domain rating: 93/100 against 81/100
Cameo
- agent readiness: 55/100 against 49/100
At a glance
| Measure | Automattic | Cameo |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | Personalized video messages from celebrities, athletes, and public figures. |
| Category | Web Development, CMS, E-commerce, Open Source | Entertainment, Social Media, Creator Economy, Marketplace |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Marketplace |
| Founded | 2005 | 2016 |
| Headquarters | San Francisco, United States | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Automattic | Cameo |
|---|---|---|
| Employees | 2,153 | Not published |
| Headcount growthLast 12 months | -93.2% | Not published |
| Total funding | $300M | Not published |
| Valuation | $3.0B | $1.1B |
| LinkedIn followers | 159,411 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | Cameo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 71/100 |
| Traction | 60/100 | 39/100 |
| Team | 50/100 | Not published |
| Community | 8/100 | 15/100 |
| Search visibility | 44/100 | Not published |
| Quality | 87/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | Cameo |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Not detected |
| Analytics | Segment, Jetpack Stats | Not detected |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Automattic vs Cameo: common questions
Which is better, Automattic or Cameo?
On our 0-100 score Automattic rates higher (73/100 against 71/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Automattic and Cameo compare on the numbers?
Automattic leads on domain rating (93/100 against 81/100). Cameo leads on agent readiness (55/100 against 49/100).
Read the full Automattic review and pricing or the Cameo review and pricing. You can also browse other Automattic alternatives we track.