Fullpath vs FullContact
Fullpath vs FullContact, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fullpath is on 63/100 and FullContact on 57/100.
Where each one leads
Fullpath
- our overall score: 63/100 against 57/100
- agent readiness: 51/100 against 41/100
- headcount: 289 against 61
- headcount growth: +27.4% against -17.4%
FullContact
- domain rating: 74/100 against 51/100
At a glance
| Measure | Fullpath | FullContact |
|---|---|---|
| What it is | Fullpath is the automotive industry's leading Customer Data and Experience Platform (CDXP) for car dealerships, offering an AI ecosystem for data management and AI-driven marketing solutions. | Identity resolution platform that unifies and enriches customer data for businesses. |
| Category | Automotive AI, Customer Data Platform, Marketing Automation, CRM | MarTech, AdTech, Data Enrichment, Identity Resolution |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2014 | 2010 |
| Headquarters | Miami, United States | Denver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fullpath | FullContact |
|---|---|---|
| Employees | 289 | 61 |
| Headcount growthLast 12 months | +27.4% | -17.4% |
| Total funding | $40.0M | $42.0M |
| Latest round | Growth Round | Series C |
| LinkedIn followers | 11,769 | 11,866 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fullpath | FullContact |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 57/100 |
| Traction | 58/100 | 56/100 |
| Team | 70/100 | 70/100 |
| Community | 5/100 | Not published |
| Search visibility | 32/100 | 32/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 51/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fullpath | FullContact |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Not detected |
| Analytics | Not detected | Google Tag Manager, Hotjar |
| Support stack | HubSpot | Not detected |
What users say
| Measure | Fullpath | FullContact |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 2.0/5 from 1 vote | Not published |
| Reddit sentimentThreads we track | 2 positive, 0 negative across 2 threads | Not published |
“The ChatGPT-4 Integration for Fullpath is a state-of-the-art AI tool developed by Fullpath and powered by OpenAI's generative pre-trained transformer, ChatGPT-4. This tool is specifically designed to enhance lead conversion on automotive de”r/FutureTechFinds
Fullpath vs FullContact: common questions
Which is better, Fullpath or FullContact?
On our 0-100 score Fullpath rates higher (63/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Fullpath and FullContact compare on the numbers?
Fullpath leads on our overall score (63/100 against 57/100), agent readiness (51/100 against 41/100), headcount (289 against 61), headcount growth (+27.4% against -17.4%). FullContact leads on domain rating (74/100 against 51/100).
What do real users say about Fullpath and FullContact?
Fullpath: 2 positive and 0 negative mentions across 2 Reddit threads we track, mostly in r/FutureTechFinds.
Read the full Fullpath review and pricing or the FullContact review and pricing. You can also browse other Fullpath alternatives we track.

