Aura vs Self
Aura vs Self, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Aura is on 50/100 and Self on 68/100.
Where each one leads
Aura
- funding raised: $830M against $125M
Self
- our overall score: 68/100 against 50/100
- agent readiness: 48/100 against 41/100
- domain rating: 75/100 against 61/100
- headcount: 912 against 117
- LinkedIn following: 40,236 against 10,063
At a glance
| Measure | Aura | Self |
|---|---|---|
| What it is | Aura provides a personalized, AI-powered mental wellness platform for individuals and businesses. | Fintech company providing credit-building tools for individuals with limited or no credit history. |
| Category | HealthTech, Mental Health Tech, Wellness, AI-Driven Health | Fintech, Credit Building, Personal Finance, SaaS |
| Sells toBusiness model | B2C | B2B | B2C |
| Offering | Software | Software |
| Founded | 2019 | 2015 |
| Headquarters | London, United Kingdom | Austin, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Aura | Self |
|---|---|---|
| Employees | 117 | 912 |
| Headcount growthLast 12 months | Not published | -18.5% |
| Total funding | $830M | $125M |
| Latest round | Not published | Series E |
| LinkedIn followers | 10,063 | 40,236 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Aura | Self |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 68/100 |
| Traction | 40/100 | 60/100 |
| Team | Not published | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 6/100 | 32/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Aura | Self |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Next.js, Graphql |
Aura vs Self: common questions
Which is better, Aura or Self?
On our 0-100 score Self rates higher (68/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Aura and Self compare on the numbers?
Aura leads on funding raised ($830M against $125M). Self leads on our overall score (68/100 against 50/100), agent readiness (48/100 against 41/100), domain rating (75/100 against 61/100), headcount (912 against 117), LinkedIn following (40,236 against 10,063).
Read the full Aura review and pricing or the Self review and pricing. You can also browse other Aura alternatives we track.