Atly vs eToro
Atly vs eToro, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Atly is on 47/100 and eToro on 74/100.
Where each one leads
Atly
Leads on none of the measures we hold for both companies.
eToro
- our overall score: 74/100 against 47/100
- agent readiness: 57/100 against 46/100
- domain rating: 83/100 against 48/100
- headcount: 2,719 against 26
- headcount growth: +4.5% against -15.0%
- funding raised: $524M against $18.0M
- LinkedIn following: 137,502 against 1,270
At a glance
| Measure | Atly | eToro |
|---|---|---|
| What it is | A social platform for discovering, saving, and sharing favorite places worldwide. | eToro is a social investing platform enabling users to trade stocks, crypto, and ETFs, and copy top-performing investors. |
| Category | Social, Personal, Discovery, Social Platform | Fintech, Trading, Social, WealthTech |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Software |
| Founded | 2019 | 2006 |
| Headquarters | New York, United States | Limassol, Cyprus |
| Status | Active | Active |
Size, funding and growth
| Measure | Atly | eToro |
|---|---|---|
| Employees | 26 | 2,719 |
| Headcount growthLast 12 months | -15.0% | +4.5% |
| Total funding | $18.0M | $524M |
| Latest round | Funding Round | Secondary Transaction |
| Valuation | Not published | $2.5B |
| LinkedIn followers | 1,270 | 137,502 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Atly | eToro |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 74/100 |
| Traction | 51/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 32/100 | 39/100 |
| Quality | 45/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 48/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Atly | eToro |
|---|---|---|
| Hosting | AWS | Azure |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager, Mixpanel, Hotjar, Facebook Pixel | Not detected |
| Open source | No | Yes |
Atly vs eToro: common questions
Which is better, Atly or eToro?
On our 0-100 score eToro rates higher (74/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Atly and eToro compare on the numbers?
eToro leads on our overall score (74/100 against 47/100), agent readiness (57/100 against 46/100), domain rating (83/100 against 48/100), headcount (2,719 against 26), headcount growth (+4.5% against -15.0%), funding raised ($524M against $18.0M), LinkedIn following (137,502 against 1,270).
Read the full Atly review and pricing or the eToro review and pricing. You can also browse other Atly alternatives we track.