Assailly vs Criteo
Assailly vs Criteo, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Assailly is on 8/100 and Criteo on 57/100.
Where each one leads
Assailly
Leads on none of the measures we hold for both companies.
Criteo
- our overall score: 57/100 against 8/100
- agent readiness: 55/100 against 20/100
At a glance
| Measure | Assailly | Criteo |
|---|---|---|
| What it is | Assailly is a French startup that provides a platform for managing and optimizing online advertising campaigns. | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. |
| Category | AdTech, Marketing Automation, Digital Advertising, Performance Marketing | AdTech, MarTech, RetailTech, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2026 | 2005 |
| Headquarters | Paris, France | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Assailly | Criteo |
|---|---|---|
| Employees | Not published | 3,909 |
| Headcount growthLast 12 months | Not published | -1.8% |
| Total funding | Not published | $63.4M |
| Latest round | Not published | Series D |
| LinkedIn followers | Not published | 258,684 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Assailly | Criteo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 8/100 | 57/100 |
| Traction | Not published | 59/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 12/100 | 48/100 |
| Quality | Not published | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (20/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | Not published | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Assailly | Criteo |
|---|---|---|
| Hosting | OVH | Self Managed |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Google Tag Manager |
| Open source | No | Yes |
Assailly vs Criteo: common questions
Which is better, Assailly or Criteo?
On our 0-100 score Criteo rates higher (57/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Assailly and Criteo compare on the numbers?
Criteo leads on our overall score (57/100 against 8/100), agent readiness (55/100 against 20/100).
Read the full Assailly review and pricing or the Criteo review and pricing. You can also browse other Assailly alternatives we track.