Arpeely vs Taboola
Arpeely vs Taboola, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Arpeely is on 41/100 and Taboola on 66/100.
Where each one leads
Arpeely
- headcount growth: +33.2% against +5.7%
Taboola
- our overall score: 66/100 against 41/100
- agent readiness: 52/100 against 46/100
- domain rating: 87/100 against 45/100
- headcount: 2,029 against 82
- LinkedIn following: 176,960 against 10,810
At a glance
| Measure | Arpeely | Taboola |
|---|---|---|
| What it is | Machine learning-based media acquisition algorithms for real-time bidding environments. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Real-Time Bidding, DSP, AdTech | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2007 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Arpeely | Taboola |
|---|---|---|
| Employees | 82 | 2,029 |
| Headcount growthLast 12 months | +33.2% | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Not published | Series E |
| LinkedIn followers | 10,810 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Arpeely | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 66/100 |
| Traction | 19/100 | 60/100 |
| Team | 70/100 | 50/100 |
| Search visibility | 33/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 45/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Arpeely | Taboola |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CMS | Wix | WordPress |
| Frameworks | Not detected | Bootstrap |
What users say
| Measure | Arpeely | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Arpeely vs Taboola: common questions
Which is better, Arpeely or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Arpeely and Taboola compare on the numbers?
Arpeely leads on headcount growth (+33.2% against +5.7%). Taboola leads on our overall score (66/100 against 41/100), agent readiness (52/100 against 46/100), domain rating (87/100 against 45/100), headcount (2,029 against 82), LinkedIn following (176,960 against 10,810).
What do real users say about Arpeely and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Arpeely review and pricing or the Taboola review and pricing. You can also browse other Arpeely alternatives we track.