AppTV vs Taboola
AppTV vs Taboola, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AppTV is on 24/100 and Taboola on 66/100.
Where each one leads
AppTV
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 24/100
- agent readiness: 52/100 against 34/100
- domain rating: 87/100 against 51/100
- headcount: 2,029 against 5
- headcount growth: +5.7% against -14.4%
- LinkedIn following: 176,960 against 4,270
At a glance
| Measure | AppTV | Taboola |
|---|---|---|
| What it is | A global advertising agency specializing in performance and branding campaigns with a vast reach. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, AdTech | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2007 |
| Headquarters | Not published | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | AppTV | Taboola |
|---|---|---|
| Employees | 5 | 2,029 |
| Headcount growthLast 12 months | -14.4% | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Bootstrapped | Series E |
| LinkedIn followers | 4,270 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AppTV | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 24/100 | 66/100 |
| Traction | 8/100 | 60/100 |
| Team | 30/100 | 50/100 |
| Search visibility | 22/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 51/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AppTV | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Bootstrap |
What users say
| Measure | AppTV | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
AppTV vs Taboola: common questions
Which is better, AppTV or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 24/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do AppTV and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 24/100), agent readiness (52/100 against 34/100), domain rating (87/100 against 51/100), headcount (2,029 against 5), headcount growth (+5.7% against -14.4%), LinkedIn following (176,960 against 4,270).
What do real users say about AppTV and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full AppTV review and pricing or the Taboola review and pricing. You can also browse other AppTV alternatives we track.