Appsflyer vs Refunnel
Appsflyer vs Refunnel, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Appsflyer is on 75/100 and Refunnel on 9/100.
Where each one leads
Appsflyer
- our overall score: 75/100 against 9/100
- agent readiness: 44/100 against 37/100
Refunnel
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Appsflyer | Refunnel |
|---|---|---|
| What it is | AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance. | Refunnel reads incoming emails and inquiries, detects abandoned threads, and re-engages customers into the sales funnel. |
| Category | Marketing, Mobile, Mobile Attribution, Marketing Analytics | Sales Automation, Customer Engagement, Lead Nurturing, Email Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | Not published |
| Headquarters | Tel Aviv, Israel | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Appsflyer | Refunnel |
|---|---|---|
| Employees | 1,668 | Not published |
| Total funding | $293M | Not published |
| Latest round | Series E | Not published |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 110,740 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Appsflyer | Refunnel |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 9/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 68/100 | 17/100 |
| Quality | 86/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 90/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Appsflyer | Refunnel |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Ghost |
| Frameworks | Jquery, Bootstrap | Next.js, Bootstrap |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Appsflyer | Refunnel |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | 0 positive, 0 negative across 2 threads |
“AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.”r/programmatic
“I got this as a TikTok ad. Drink Nixie (soda company) is recruiting nyc based ugc creators. I applied through their link in bio (led to a platform named refunnel) and was automatically accepted to start the campaign. The sodas have to be pu”r/UGCcreators
Appsflyer vs Refunnel: common questions
Which is better, Appsflyer or Refunnel?
On our 0-100 score Appsflyer rates higher (75/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Appsflyer and Refunnel compare on the numbers?
Appsflyer leads on our overall score (75/100 against 9/100), agent readiness (44/100 against 37/100).
What do real users say about Appsflyer and Refunnel?
Appsflyer: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/programmatic. Refunnel: 0 positive and 0 negative mentions across 2 Reddit threads we track, mostly in r/UGCcreators.
Read the full Appsflyer review and pricing or the Refunnel review and pricing. You can also browse other Appsflyer alternatives we track.