Appsflyer vs Litmus
Appsflyer vs Litmus, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Appsflyer is on 75/100 and Litmus on 48/100.
Where each one leads
Appsflyer
- our overall score: 75/100 against 48/100
- headcount: 1,668 against 79
- funding raised: $293M against $30.0M
- LinkedIn following: 110,740 against 27,666
Litmus
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Appsflyer | Litmus |
|---|---|---|
| What it is | AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance. | Email marketing platform for creating, testing, and analyzing email campaigns. |
| Category | Marketing, Mobile, Mobile Attribution, Marketing Analytics | MarTech, Email Marketing, Marketing Automation, Analytics Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2007 |
| Headquarters | Tel Aviv, Israel | Woburn, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Appsflyer | Litmus |
|---|---|---|
| Employees | 1,668 | 79 |
| Total funding | $293M | $30.0M |
| Latest round | Series E | Series B |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 110,740 | 27,666 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Appsflyer | Litmus |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 48/100 |
| Traction | 60/100 | 56/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 68/100 | 31/100 |
| Quality | 86/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Appsflyer | Litmus |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery, Bootstrap | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Segment, Microsoft Clarity, Hotjar |
What users say
| Measure | Appsflyer | Litmus |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.”r/programmatic
Appsflyer vs Litmus: common questions
Which is better, Appsflyer or Litmus?
On our 0-100 score Appsflyer rates higher (75/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Appsflyer and Litmus compare on the numbers?
Appsflyer leads on our overall score (75/100 against 48/100), headcount (1,668 against 79), funding raised ($293M against $30.0M), LinkedIn following (110,740 against 27,666).
What do real users say about Appsflyer and Litmus?
Appsflyer: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/programmatic.
Read the full Appsflyer review and pricing or the Litmus review and pricing. You can also browse other Appsflyer alternatives we track.